Waterloo Elective Courses

The Degree that will change your life!

The Laurier MBA degree is offered in six formats providing you with the ability to choose the format that best suits your schedule and your needs. Through the Laurier Integrated Core curriculum you will be immersed in eight courses that will combine critical business skills and knowledge to develop a well-rounded understanding of organizational issues. After you have completed the Integrated Core curriculum you can customize your MBA. The Laurier MBA program provides you with many course options and unique opportunities.

Waterloo Elective Courses Available

Electives are offered during the day (for the convenience of Full-Time students) and during the evening (for the convenience of Part-Time students); however, students can take advantage of any electives that fit within their individual timetable. As the Full-Time students complete core subjects in the Fall term, less electives are offered in that semester.

Course Number Course Title Course Description
BU611 Entrepreneurship An understanding of the process of starting a new business, including the study of the characteristics of the entrepreneur, the identification and evaluation of opportunities, the assembly of resources and the development of the business plan. Franchising and starting a new venture by an established company are also examined.Prerequisites: BU601, BU602, BU603, BU604, BU605, BU606, BU607, BU609
BU612 International Marketing & Entrepreneurship An introduction to the theories, concepts, knowledge and skills relevant to international marketing practice in multinationals and international new ventures, including cultural and institutional influences and with special emphasis on international entrepreneurship.Prerequisites: BU602
BU613 Entrepreneurial Finance The primary focus is on the financial challenges confronting small and medium sized businesses that are growing rapidly or aspire to rapid growth. Particular concentration is on understanding the nature of the financing problems that confront firms at critical junctions in their development; becoming familiar with sources of funds for these firms with particular emphasis on angel investments, bank loans, institutional venture capital and public issue of equity; becoming familiar with the tax and regulatory environment within which such financing is obtained; and, learning the key elements that enter into the structuring of the “deal” between entrepreneurs, outside investors and debt financiers. A secondary focus of the course is on the special financing concerns related to management and ownership succession within family firms.Prerequisites: BU603

Exclusions: BU693e

BU615 Environmental Management This course examines operations techniques to support a proactive approach to good corporate citizenship in environmental performance. Topics will cover product-lifecycle analysis, overview of regulations (provincial, federal, global), resource management, risk analysis, integrated waste management, pollution prevention planning and implementation, Total Quality Environmental Management (TQEM), Environmental Management Systems (EMS) and ISO 14000.Prerequisites: BU605
BU617 Financial Accounting I This course focusses on the concepts, methods and uses of financial information. It includes an in-depth examination of the accounting theory that is the basis of current accounting practice and how it can be applied to emerging issues; the application of the procedures and practices under Generally Accepted Accounting Principles (GAAP); and the examination of how financial accounting serves the needs of external decision-makers: investors, creditors, and other interested individuals and groups including the public at large.Prerequisites: BU607

Exclusions: BU697m

BU620 Management Controls The process and techniques by which management assures that the organization carries out its strategies effectively and efficiently. Management control systems focus on the control and motivation of managers as a means to the attainment of the organization’s strategy.Prerequisites: BU607
BU621 Managing Competitive Intelligence Introduction to decision-making contexts, processes, tools and techniques of managing competitive intelligence (CI). Contexts addressed include the practical application of CI to ethical, functional organizational, industry-specific, international and technological domains. CI processes covered include planning, data gathering, analysis, dissemination and evaluation.Prerequisites: BU601, BU602

Note: This course can be counted as an elective toward either the Marketing or Strategic management fields in the MBA program.

BU622 Services Marketing Management An examination of the development, implementation and management of marketing service strategies. Topics include how to create a competitive advantage, design a service delivery system, build customer loyalty, implement service management strategies and deliver services on the Internet.Prerequisites: BU602
BU623 Financial Risk Management Futures, options and other derivative securities have become increasingly important in the world of financial management. This course investigates how these markets operate and the use of these instruments in corporate risk management.Prerequisites: BU603
BU625 Management of Information Systems This course prepares students to be effective users of computer/communications services now and in the future. The focus is on the opportunities and pitfalls provided by these systems; the resources (hardware, software, networks, people and data) that organizations provide and alternative approaches to managing them; and what the user-manager needs to know to make effective use of information systems.Prerequisites: BU605
BU627 Financial Accounting II This course provides a detailed study of accounting principles, practices and concepts with an emphasis on their application for liabilities and equity accounts. It builds on Financial Accounting I, including an emphasis on Canadian Generally Accepted Accounting Principles (GAAP) and how financial accounting serves the needs of external decision-makers.Prerequisites: BU617

Exclusions: BU697n

BU628 Leadership This course focuses on the nature of effective organizational leadership. Competent leadership will contribute to more effective management of people and organizations.Prerequisites: BU604
BU631 Strategic Management of the E-Business Environment This course develops a strategic understanding of the e-business environment. Using multi-method pedagogy, the course encompasses e-business issues such as business design and strategy, “new” economic models (i.e., B2B, B2C, intraorganizational, and C2A), and trends and issues in management practices affected by e-business technology.Prerequisites: BU601, BU602, BU603, BU604, BU605, BU606, BU607, BU609

Exclusions: 691d

BU632 Marketing & Technology An examination of the unique challenges and issues associated with marketing technological innovations as well as the impact of technology on marketing processes and activities.Prerequisites: BU602

Exclusions: BU692r

BU633 Management of Financial Institutions A study of the major financial institutions in Canada and the competitive and regulatory environment in which they operate. Emphasis is placed on the practical implications of recent innovations in financial theory to the management of interest rates, liquidity and credit risk. The course examines management decisions in financial institutions in Canada: chartered banks, insurance companies, trust and mortgage loan companies, investment banks, credit unions and pension funds.Prerequisites: BU603 (this prerequisite waived for MFin students)
BU635 Global Operations and Logistics This course focuses on strategic issues and operational problems that are relevant to companies that source, produce, distribute and sell products and services in multiple nations and compete in the global arena. Inbound and outbound logistics in a global setting, the management of risks associated with fluctuating exchange rates, and other issues relating to the coordination of transnational supply chains are examined.Prerequisites: BU605
BU637 Financial Information Systems This course explores the role of the management accountant in the design, implementation and use of contemporary financial information systems. Particular attention is paid to the use of accounting systems to support strategic objectives.Prerequisites: Registration in the final year of the MBA with CPA option program

Exclusions: BU697Q

BU641 Mergers and Acquisitions Strategy This course prepares students to assume effective roles as managers and advisors in the planning, implementation and evaluation of merger and acquisition strategies. An understanding of basic mergers and acquisitions strategy concepts, tools, and best practices and their appropriate application are developed, and a disciplined and integrative approach is taken to analyze the interrelated elements of mergers and acquisitions transactions and an appreciation of the effects that value-creating mergers and acquisitions can have on all stakeholders.Prerequisites: BU601, BU602, BU603, BU604, BU605, BU606, BU607, BU609

Exclusions: BU691m

BU642 Marketing Strategy The use of marketing planning concepts, with particular emphasis on the determination of marketing strategy considering environmental, competitive and company characteristics.Prerequisites: BU602
BU643 International Financial Management An introduction to the international tools and conceptual framework of financial analysis. All of the traditional areas of corporate finance are examined from the perspective of a multinational firm, with emphasis on those decision elements rarely encountered by the purely domestic firm.Prerequisites: BU603; this prerequisite waived for MFin students
BU645 Supply Chain Management This course covers central topics in supply chain management and helps develop skills in managing the flow of goods and information between a firm and its suppliers and customers. The performance drivers of supply chain management are introduced: inventory, transportation, facilities, and information. Risk pooling, strategic alliances and other key supply chain management ideas are examined.Prerequisites: BU605

Exclusions: BU695q

BU647 Managerial Tax Planning This course familiarizes students with relevant tax rules, and how they are applied in day-to-day decisions faced by general managers and decision makers.Prerequisites: BU607

Exclusions: BU697l

BU648 Communication in a Managerial Context Clear, direct communication is essential to effective management. In this course, students draw upon work experience to develop expertise in oral communication, effective listening and constructive feedback. Students improve their writing through analysis of the writing process and adapt their work to specific management contexts through editing techniques.Prerequisites: BU604
BU650 Ethics and the Conduct of Business To improve ability to recognize managerial situations that have ethical or moral dimensions. Students develop competence in dealing with ethical issues by interacting with and understanding the viewpoints of others, by discussing, arguing for and defending their own views, by expanding their perspectives and by learning to think about ethical problems in principled and logical ways. A systematic way of arriving at ethical opinions is presented, to enhance students’ abilities to make both ethical decisions and to articulate reasons for these decisions.Prerequisites: BU601, BU602, BU603, BU604, BU605, BU606, BU607, BU609

Exclusions: BU691c

BU651 The Canadian Legal Environment for Managers To provide a better understanding of the legal environment in which one must function as a manager, areas of discussion include a review of the Canadian legal system; the role of the courts and administrative tribunals; the civil and criminal responsibility of the corporation; the legal positions of directors, officers and shareholders, and their rights and obligations under the law; and laws dealing with product liability and competition offences.Prerequisites: BU601, BU602, BU603, BU604, BU605, BU606, BU607, BU609
BU652 Consumer Behaviour An analysis of the consumer decision process, consumer relations, marketing problems, consumer policies (education, protection and information) and the many legal, social and media influences in the marketplace.Prerequisites: BU602
BU653 Short-Term Financial Management This course investigates current working capital theory and through case study evaluates the application of the theory. Emphasis is placed on the literature in finance. Students are expected to present several cases and to defend their solution in class. The areas involved include not only the conventional working capital assets and liabilities but also currently maturing long-term debt.Prerequisites: BU603
BU655 Managing Innovation and Technology Transfer The course focuses on the scope and complexity of the issues and problems related to the strategic management of technology and innovation, and insights into the skills necessary to be effective as a manager in the technology transfer process.Prerequisites: BU605
BU657 Financial Statements This course develops the conceptual background and analytical tools necessary to understand and interpret annual reports. Students examine both the award-winning annual reports of Canada’s largest firms, along with some considerably simpler statements of smaller private companies. Current developments in business related to financial statements are also integrated within the course.Prerequisites: BU607
BU658 Organizational Dynamics and Change This course examines planned organizational change. Students develop skills in identifying change opportunities in organizations; planning to deal with resistance to change; and, implementing and evaluating change processes.Prerequisites: BU604
BU661 International Strategy An examination of strategy formulation and implementation in enterprises whose vital interests and major activities extend across national boundaries either by choice or competitive necessity. A variety of issues are investigated, including foreign market entry strategies, developing and sustaining international competitiveness, and adjusting to industry globalization.Prerequisites: BU601
BU662 Marketing Research The stages of the research process provide the framework for understanding marketing research as decision support for management. Research and analytic techniques frequently used in business are discussed and their application to a research project is required.Prerequisites: BU602, BU609
BU663 Advanced Corporate Finance This is a course in advanced corporate finance dealing with corporate valuation methods and applications to key corporate finance decisions. It covers the traditional valuation methods (i.e., discounted cash flow and relative valuation methods), as well as the contingent claims valuation approach (i.e., options theory based valuation). The applications of the traditional valuation methods to value-based management (i.e., mergers and acquisitions and corporate restructuring and capital structure choices) and of options theory to corporate finance will be emphasized.Prerequisites: BU603; this prerequisite waived for MFin students
BU665 Statistical Analysis Statistics plays a role in virtually all areas of business. This course will develop student skills for application in all the functional areas of business.Exclusions: BU695h
BU667 Accounting Theory and Advanced Financial Reporting This section studies advanced accounting topics including mergers and acquisitions, accounting for foreign currencies and accounting for government and not for profit entities. It also reviews accounting theory literature with particular emphasis upon contemporary issues.Prerequisites: BU617, BU627

Exclusions: BU697p

BU668 Organizational Design and Structure Employing a “macro” perspective on the structure and processes of organizations, this course presents a number of ways of understanding why organizations are built the way they are and how they might be designed differently in order to better enhance their effectiveness.Prerequisites: BU604
BU669 International Business An analysis of the economic, political, cultural and competitive forces that shape the complex environment of international business.Prerequisites: BU601, BU602, BU603, BU604, BU605, BU606, BU607, BU609
BU670 Business Research Methodology An introduction to applied research problems. Topics include: the value of research to the decision maker, the use of research information, research strategies and design hypotheses testing, sources of information and the analysis and handling of data. One of the requirements of this course is the development of a research proposal to solve a real-life problem. In most cases the problem is drawn from the work experience of the student. It is expected that those who elect the Research Project Option will continue with this proposal and complete BU680.Prerequisites: BU601, BU609
BU671 General Managers in Action This course seeks to integrate principles of strategic management learned earlier in the program with the challenges of strategy implementation and strategy-related processes in the organization. The course takes a general management perspective, focusing on the challenge faced by business leaders with a mandate to put business strategy into action, and to ensure the continuing development and effectiveness of strategy.Prerequisites: BU601, BU602, BU603, BU604, BU605, BU606, BU607, BU609 (or approval of the Program Director, based upon granted exclusions from the core curriculum)
BU672 Integrated Marketing Communications The importance of coordinating and integrating a variety of marketing messages in a strategic marketing communication plan is examined. Through exposure to a variety of commercial messages, students deconstruct messages to identify the underlying psychological, sociological and creative tactics. Students develop a marketing communications campaign in a simulated account competition.Prerequisites: BU602
BU673 Investment Management This course covers the theory and practice of security analysis and portfolio management using simulated trading. Coverage includes investment taxes, mutual fund management and equity and bond market analysis. Technical and fundamental analyses are also covered.Prerequisites: BU603; this prerequisite waived for MFin students
BU678 Human Resources Management This course, which examines strategies for more effective human resources management in organizations, is divided into four major sections: the challenges facing human resources management; planning and staffing in organizations; employee development and evaluation; and the compensation and protection of employees.Prerequisites: BU604
BU680 Research Project The design of an applied business research project, including defining a research problem, completing the research and providing a solution to the problem. Equivalent to three one-term elective courses. Note: Students who select BU680 must defend their research project at an oral defence examination.Prerequisites: BU601, BU602, BU603, BU604, BU605, BU606, BU607, BU609, and BU662 or BU670
BU682 Business-to-Business Marketing An examination, from a global perspective, of how a business markets goods and services to other businesses, governments and not-for-profit organizations. Topics include e-commerce, how customers buy, supply chain management, relationship marketing and management, partnerships, alliances, networks, and the marketing of new/high-technology products and services.Prerequisites: BU602
BU699 Design Thinking This course aims to address rapidly changing and globally competitive marketplace challenges by providing an understanding of both design and innovation and how managers will need to build and harness these capabilities to be competitive.Prerequisites: BU601, BU602, BU603, BU604, BU605, BU606, BU607, BU609
BU701 Competitive Strategy for A Sustainable World This course explores the nature of the “triple bottom line” — the simultaneous delivery of economic, social, and environmental performance — by organizations. Sustainable enterprises use business as an instrument of social development and environmental improvement. Environmental thinking and social responsiveness are integrated proactively into core business processes, systems, and strategies. For a growing number of companies, competitive advantage is rooted in such new capabilities as pollution prevention, design for environment, social development, and stakeholder engagement. Through a combination of cases, readings, lectures, videos, guest speakers, projects, and simulations, students will engage in discussions aimed at developing strategy models and applying new strategy tools that integrate the principles of environmental management and social performance with competitiveness.Prerequisites: BU601

Exclusions: BU691o

BU711 Creativity in Entrepreneurial and Intrapreneurial Environments Creativity is increasingly important in maintaining a competitive edge in the global arena. It is important to both new and innovative start-ups, as well as larger, intrapreneurial firms. This course examines creativity at the individual, team, and organizational levels. Students will examine how to promote creative enviroements and how to select and retain creative talent throughout the organization. Prerequisites: BU601, BU602, BU603, BU604, BU605, BU606, BU607, BU609
BU721 Managing the Family Enterprise This course is deigned to enhance our awareness of the significance, diversity, and complexity of family businesses. It develops your understanding of the distinctive advantages and challenges of family girms, enhancing your abiulity to develop strategic solutions to improve the performance of family firms. Topics include but are not limited to: duality of business and family roles, intergenerational relations, sibling relations, conflict resolution, mate selection, governance structures for family firms, non-family executives, next generation commitment, consluting to family firms.Prerequisites: BU601, BU602, BU603, BU604, BU605, BU606, BU607, BU609

Exclusions: BU698r

BU713 Fixed Income Analysis The fixed income course covers the analysis of all fixed income securities including bonds, money market instruments, and mortgage-backed and asset-backed securities. Risk and return relationship of fixed income securities as well as the yield curve and interest rate risk management will be covered. The course will extend the analysis to cover the tools and techniques such as duration and convexity which are used to manage bond portfolio.Prerequisites: BU603; this prerequisite waived for MFin students
BU723 Advanced Investment Management The course covers advanced investment management topics in portfolio management and alternative investment assets. In the portfolio management topics, advanced topics including Roll’s critique, empirical tests of the capital asset pricing model, investment strategies and asset allocation as well as endowment portfolios, pension funds and tax-deferred investment products will be discussed. In the alternative investments, the topics will include commercial and multi-family real estate investments, mortgages, and real estate investment trusts (REITS). Where possible, investment cases will be used to illustrate the application of some of the concepts to portfolio management.Prerequisites: BU673
BU731 Corporate Governance and Integrated Risk Management This course will include 2 modules. The first covers the theory and practice of corporate governance. Broad topics include legal frameworks for governance, board composition, directors’ fiduciary and strategic responsibilities and their monitoring roles, governance in specific industry and nonprofit contexts and current issues in governance. The second module addresses types of risks and principles, instruments, and practices of enterprise risk management. It will include special focus on managing certain types of risk (eg. reputational) and risk management in specific industry and nonprofit contexts. Prerequisites: BU601, BU602, BU603, BU604, BU605, BU606, BU607, BU609
BU732 Strategic Brand Management Branding is a critical area of marketing strategy relevant to all organizations. This course examines the role of brands in customer decision-making, relationship management, and building organizational value. Specific attention is paid to building and executing brand strategies in a variety of business contexts — B2B, Services, Consumer Goods, Non-Profits and Global. Through lectures, case discussions, experiential exercises and guest speakers, students will gain insights into the issues and concepts related to brand management.Prerequisites: BU602

Exclusions: BU692u

BU738 Creativity in Entrepreneurial and Intrapreneurial Environments Creativity is increasingly important in maintaining a competitive edge in the global arena. It is important to both new innovative start-ups, as well as larger, intrapreneurial firms. This course examines creativity at the individual, team and organizational levels. Students will examine how to promote creative environments and how to select and retain creative talent throughout the organization.Prerequisites: BU601, BU602, BU603, BU604, BU605, BU606, BU607, BU609

If you require additional information about Laurier’s Waterloo campus electives, please contact Dianne Hotson, MBA Program Coordinator & Waterloo at 519-884-0710 ext. 2142.